University of California, Riverside

Anderson Graduate School of Management

Marketing Concentration

Marketing Concentration

(Currently not admitting applicants to the Marketing PhD program for Fall 2019.)

The Ph. D. program in Marketing prepares students for an academic career doing research and teaching in Marketing. As a Ph. D. student in Marketing, you will be working with faculty who are outstanding researchers publishing in the very best journals in the field, and who have considerable experience successfully advising doctoral students. 

Our faculty in Marketing conduct research on a wide variety of marketing issues, using diverse methodologies for modeling consumer and firm behavior, such as the following: • statistical, econometric, and machine learning models; • models and theories from the behavioral sciences such as psychology, sociology, and behavioral economics; and • economic, game-theoretic and industrial organization models. More information on our Marketing faculty, their research and publications can be found here. Applications to the Ph. D. program in Marketing are now being accepted for the 2018/19 academic year: APPLY HERE! For admission requirements: domestic applicants and international applicants.

Program Outline

The following is a brief overview of the Ph.D. program in Marketing and its requirements. More details can be found in the Ph.D. handbook. The normal time to completion of the program is five years. A student’s duration in the program will be devoted to research, core curriculum coursework and teaching assistantships, if applicable, in roughly the following sequence of three phases:
  1. Beginning research with supervision, core curriculum coursework, and teaching assistantship, if applicable.
  2. Continuing research, qualifying examination, and advancement to candidacy.
  3. Final dissertation research, including data collection and write up, and defense of the dissertation.


Research is an integral part of the entire Ph.D. program. All students are required to begin research in Year 1 by writing a first-year research paper, and are expected to be engaged in research throughout the program culminating in the dissertation research. In addition, what distinguishes our PhD program is that students collaborate on research with faculty right from the beginning of the program.

Course Work

In their first two years in the program, students are required to complete five research methods courses from the list below, four field seminars in Marketing and field colloquia as offered, before taking a comprehensive exam during the spring quarter of their second year in the program. In addition, students are required to complete three basic discipline courses from outside the business school and four elective courses from a list of approved elective courses. Students also attend and interact with top professors in the field of marketing presenting during our weekly research seminars (field colloquia).

Dissertation Research

When all requirements are completed, students take their oral qualifying exam, which is a defense of the dissertation proposal. The dissertation culminates the student’s academic endeavors. Of substantial magnitude, the dissertation should make a significant contribution to the advancement of knowledge in marketing. It should be of sufficient originality and quality to merit publication, either in whole or in part, in top-tier professional journals. A candidate for the Ph.D. degree will defend his or her dissertation in a public, oral presentation at a time announced to members of the University community. Upon the candidate’s successful defense of the dissertation, the Ph.D. Dissertation Committee will make a recommendation to the Graduate Division that the Ph.D. degree be conferred.

Teaching Experience

Students are requested to serve as TAs for 1-2 quarters each year starting with Year 2. They work with faculty members in the undergraduate classes by reading and grading assignments, preparing examinations, and conducting laboratory sessions. Students are usually not assigned TA duties during Year 1. Students supported by fellowships are not assigned TA duties until they terminate their fellowship.

Marketing Field Seminars

  • MGT 288A Behavioral Research in Marketing
  • MGT 288B Quantitative Research in Marketing
  • MGT 288C Special Topics in Marketing—Behavioral
  • MGT 288D Special Topics in Marketing—Theoretical

List of Research Methods Courses

  • ECON 205A Econometric Methods I
  • ECON 205B Econometric Methods II
  • ECON 205C Econometric Methods III
  • ECON 244 Empirical Research Methods
  • PSYC 211 Statistical Inference
  • PSYC 212 Multiple Regression and Correlation Analysis
  • PSYC 213 Experimental Design and Analysis of Variance
  • PSYC 243 Multivariate Statistics
  • PSYC 259 Topics in Quantitative Methods
  • SOC 201A Research Perspectives: Quantitative Methods
  • SOC 201B Research Perspectives: Qualitative Methods
  • SOC 203A Descriptive and Multivariate Statistics
  • SOC 205 Categorical and Survival Data Analysis
  • SOC 203B Multi-equation and Measurement models
  • STAT 203A Bayesian Statistics I
  • STAT 203B Bayesian Statistics II
  • STAT 205 Discrete Data Analysis
  • STAT 206 Statistical Computing
  • STAT 207 Advanced Statistical Computing
  • STAT 208 Statistical Data Mining Methods
  • STAT 204A Advanced Design and Analysis of Experiments
  • STAT 204B Advanced Design and Analysis of Experiments
  • STAT 220A Multivariate Analysis
  • STAT 220B Multivariate Analysis
  • STAT 230 Sampling Theory
  • CS 235 Data Mining Techniques
  • CS 229 Machine Learning

For More Information

Please contact Dr. Thomas Kramer
Anderson Hall 0229
University of California, Riverside
Riverside, CA 92521
(951) 827‑7765

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Contact Information

The A. Gary Anderson Graduate School of Management

Graduate Programs Office
102 Anderson Hall, South

Tel: (951) 827-6200
Fax: (951) 827-2055