University of California, Riverside

Anderson Graduate School of Management

School of Business News


Fall 2011 marks the launch of the A. Gary Anderson Graduate School of Management Ph.D. Program, which specializes in management and marketing, while incorporating other disciplines like statistics and psychology. Meet the six students that comprise the inaugural cohort.


Born in Ankara, Turkey, Numan Aksanyar earned a bachelor’s degree in business administration with a minor in systems engineering from Yeditepe University. He then moved to the US to earn his MBA from UCR as part of the class of 2011. One of the reasons he applied to the Ph.D. program was the excellence of the faculty - such as Professors Donna Hoffman, Tom Novak, Xing Pan, Amnon Rapoport and Rami Zwick - in their respective areas of expertise. With a range of research interests including Internet marketing, interactive marketing, social marketing, and green marketing, Aksanyar said that as a doctoral student he is excited about contributing new ideas in his field of study.


Sorim Chung is no stranger to the School of Business Administration, having taught courses for the school as a lecturer. When she first heard of the Ph.D. Program, it sounded like a great opportunity. “It’s been a long-time career goal of mine to teach,” she said. “A Ph.D. will help me reach the next step in my career.” Currently a marketing consultant for the Greater Los Angeles area, she holds a bachelor of journalism degree in advertising and an M.A. in journalism with an advertising concentration from the University of Missouri-Columbia. In addition, she has had over 15 years experience in digital marketing and consumer brand/product marketing, working for companies in Asia and North America, such as Nike, BMG Music and Cheil Worldwide.


Bill Yun Jie earned bachelor’s of business administration and master’s of management degrees in marketing from Southwest Jiaotong University. He was drawn primarily to SoBA's Anderson Ph.D. Program because of the faculty. “Professors Donna Hoffman and Tom Novak are doing cutting-edge research in the field of consumer behavior,” he said. With aspirations of one day becoming a leading scholar in consumer behavior, he said, “I want to understand what people think and how they act when they are making a business decision.” He is excited to undertake his doctoral studies at UCR. He said, "The UC system consists of the best public universities in the world. It’s a great honor to study and do research here.” 


Bonnie Yuanrui Li earned her bachelor’s degree from Shanghai Jiao Tong University, with a major in marketing. During the process of applying, the interdisciplinary aspect of the Anderson Ph.D. program appealed to her. “It turns out to be a perfect combination of my interests in marketing, organizational behavior and behavior economics,” she said. “Specifically, I find many common points in some professors’ areas, like consumer behavior, decision making and experimental economics methodology.” In addition she said, “The faculty includes world-class researchers with various backgrounds, from whom I can acquire rich knowledge to support my academic research.”


A native of China, Caiyun Liu earned her bachelor’s and master’s degrees in economics from Peking University, Beijing. She also holds a master’s degree in finance from Hong Kong University, where she was the winner of the Dean’s Honor Prize. Her research interests lie in management and marketing. “I hope I can conduct some research in the field of decision making and consumer behavior,” she said. “Fortunately, professors at the UCR business school do excellent research in these areas and I hope I will have some opportunities to work with them.” Currently, she’s adapting to her new surroundings. “California is a charming place with pleasant weather and all kinds of different people here," she said. "I like this place very much."


Henry Hang Shen earned a bachelor’s degree in international business management at the University of Nottingham, Ningbo, China. It was during his years at that new university that he became interested in marketing. He is particularly interested in studying the psychological process behind purchasing behavior as well as forecasting the outcome of corporations’ marketing strategies. "The new Ph.D. program at the Anderson School was great news for me when I was preparing my application," he said. "With the help and care of the professors, this program could allow me to learn what I want and learn it well."


News Contact:
Mark Manalang
Communications Manager & Editor/Writer



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