The Anderson Graduate School of Management

David W. Stewart

Dean, Professor of Marketing

Professor David W. Stewart was named Dean of the A. Gary Anderson Graduate School of Management at the University of California, Riverside, effective July 1, 2007.  Prior to assuming his responsibilities as dean he was a member of the faculty of the Marshall School of Business at the University of Southern California where he held the Robert E. Brooker Chair in Marketing and served as deputy dean of the School for five years and served two terms as Chairman of the Department of Marketing. Prior to moving to Southern California in 1986 he was senior associate dean and associate professor of marketing at the Owen Graduate School of Management, Vanderbilt University. Dr. Stewart is a past editor of the Journal of Marketing and is the current editor of the Journal of the Academy of Marketing Science. He presently serves on the Board of Governors of the Academy of Marketing Science. He has served as Vice President, Finance, and as a member of the Board of Directors of the American Marketing Association. He has also served on the Board of the AMA Foundation. He is a past president of the Academic Council of the American Marketing Association, a past chairman of the Section on Statistics in Marketing of the American Statistical Association, a past president of the Society for Consumer Psychology, and a Fellow of both the American Psychological Association and the American Psychological Society. He is also a former member and past chairman of the United States Census Bureau's Advisory Committee of Professional Associations.

Dr. Stewart has authored or coauthored more than 200 publications and seven books. His most recent book, Marketing Champions (Wiley 2006), focuses on how the marketing function can increase its influence and business impact. Dr. Stewart’s research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing, and methodological approaches to the analysis of marketing data. His research and commentary are frequently featured in the business and popular press. A native of Baton Rouge, Louisiana, Professor Stewart received his BA from the Northeast Louisiana University (now the University of Louisiana at Monroe) and his MA and PhD in psychology from Baylor University.

In 2007, Dr. Stewart was awarded the Elsevier Distinguished Marketing Scholar Award by the Society for Marketing Advances, and in 2006 Dr. Stewart was honored by the Academy of Marketing Science with the Cutco/Vector Distinguished Educator Award for lifetime contributions to marketing. In 2005, he received the Omicron Delta Kappa Men of Merit Award from his alma mater, Baylor University. Dr. Stewart has also been honored for innovation in teaching by the Decision Sciences Institute and he was a member of a four-person faculty team honored by the U.S. Distance Learning Association for the Best Distance Learning Program 1996—Continuing Education. In 1998, he received the American Academy of Advertising Award for Outstanding Contribution to Advertising Research for his long-term contributions to research in advertising. His paper on warning messages was named the best paper published in the Journal of Public Policy and Marketing during 1992-1994, and he was recipient of the American Academy of Advertising Award for best paper in the Journal of Advertising in 1989. In 1988 he was Marketing Science Institute Visiting Scholar at the General Motors Corporation. He has been included in Who’s Who in America, Who's Who of the World, Who’s Who in American Education, and Who's Who in Advertising.

Dr. Stewart's experience includes work as a manager of research for Needham, Harper, and Steers Advertising, Chicago (now DDB) and consulting projects for a wide range of organizations. Among the organizations for which Dr. Stewart has consulted are Hewlett Packard, Agilent Technologies, the Coca-Cola Company, Hughes, NCR, Texas Instruments, IBM, Intel, Cadence Design Systems, Century 21 Real Estate, Samsung, American Home Products, Visa Services, Xerox, and the United States Federal Trade Commission, among others. He has served as an expert witness before the Federal Trade Commission, in United States Federal Court, and in State Courts in cases involving deceptive advertising claims and unfair business practices, in matters related to trademarks and intellectual property, and in antitrust actions. Dr. Stewart has delivered executive education programs throughout the United States and in twenty other nations on four continents.

More information...