The Anderson Graduate School of Management

Assistant Professor of Marketing

EDUCATION

• Ph.D. 2003, Marketing, University of Maryland, College Park, Maryland
• M.A. 1998, Economics, Ohio State University, Columbus, Ohio
• B.A.  1997, Economics, Peking University, Beijing, China                                                       

ACADEMIC POSITIONS

• Assistant Professor of Marketing, Anderson Graduate School of Management, University of California, Riverside (July 2007 – present)   
• Assistant Professor of Marketing, Kelley School of Business, Indiana University (August 2003 - June 2007)
• Lecturer and Research Assistant of Marketing, R. H. Smith School of Business, University of Maryland (August 1998 - July 2003)

RESEARCH AREAS

• Internet Retailing, e-Business
• Competition and Marketing Strategy: Pricing, Service Management, Channels
• Consumer Economics, Econometrics, Game Theory 

HONORS AND AWARDS

• Journal of Interactive Marketing Best Reviewer of the Year (2007)
• Faculty Fellow of the American Marketing Association Sheth Foundation Doctoral Consortium (2006)
• Winner of the Academy of Marketing Science Mary Kay Best Doctoral Dissertation Award (2004)
• Winner of the 2nd e-Business Research Center (eBRC) International Doctoral Research Support Award Competition: $5000 Dissertation Research Support (2002)
• Frank T. Paine Doctoral Award for Academic Achievement, R. H. Smith School of Business, University of Maryland (2002)
• Washington Economic Club 12th Annual Doctoral Research Fellowship: $10,000 award winner of the best dissertation proposal competition in all areas in business and economics (2001)
• AMA-Sheth Doctoral Consortium Fellow, University of West Ontario (2000)
• R. H. Smith School of Business Dean’s Research Fellowship (1999-2000)
• The Ohio State University Graduate School Fellowship (1997-1998)   
• Outstanding Award in the Socioeconomic Survey of China, Peking University (1995)
• Scholarships for Outstanding Academic Performance, Peking University (1993-1997)

SELECTED PUBLICATIONS

• Xueming Luo, Rebecca J. Slotegraaf, and Xing Pan (2006), “The Simultaneous Role of Cross Functional Cooperation and Competition in Firms,” Journal of Marketing, 70 (April): 67-80.
• Xing Pan, Brian Ratchford, and Venkatesh Shankar (2004), "Price Dispersion on the Internet: A Review and Directions for Future Research," Journal of Interactive Marketing, special issue on online pricing, 18 (4): 116-135.
• Brian Ratchford, Xing Pan, and Venkatesh Shankar (2003), "On the Efficiency of Internet Markets for Consumer Goods," Journal of Public Policy and Marketing, special issue on “Marketing’s Information Technology Revolution”, 22 (1): 4-16.
• Xing Pan, Venkatesh Shankar, and Brian Ratchford (2003), "The Evolution of Price Dispersion in Internet Retail Markets" Advances in Applied Microeconomics, volume 12, Organizing the New Industrial Economy, 85-105.
• Xing Pan, Brian Ratchford, and Venkatesh Shankar (2002), "Can Price Dispersion in Online Markets Be Explained by Differences in E-tailer Service Quality?" Journal of the Academy of Marketing Science, special issue on "Marketing and Serving Customers through the Internet", 30 (4): 433-445.
• Xing Pan, Venkatesh Shankar, and Brian Ratchford (2002), "Price Competition between Pure Play versus Bricks-and-Clicks E-tailers: Analytical Model and Empirical Analysis" Advances in Applied Microeconomics, volume 11, Economics of Internet and E-Commerce, 29-61.

Working Papers

• Xing Pan and Xueming Luo, “Service Capabilities in Value Appropriation: A Conceptualization and Investigation of Internet Retailers”
• Xing Pan, Brian Ratchford, and Venkatesh Shankar, “Service and Price Competition between Horizontally Differentiated Sellers: Implications for Internet versus Bricks-and-Mortar Retailing”.
• Xing Pan, Brian Ratchford, and Venkatesh Shankar, “Drivers of Price Dispersion among E-Tailers during the Boom, Shakeout, and Restructuring Periods of e-Commerce”.
• Xing Pan and Venkatesh Shankar, “A Meta Analysis of Regular Price Elasticity, Promotional Price Elasticity, and Deal Elasticity”.

PROFESSIONAL ACTIVITIES

• Editorial Board

•  
  • Journal of Service Research, 2003 - present
  • Journal of Interactive Marketing, 2006 - present
  • Marketing Science Doctoral Student Editorial Board, 2002 - 2003

• Ad Hoc Reviewer / Referee

•  
  • Journal of Marketing
  • Marketing Science
  • Management Science
  • Journal of the Academy of Marketing Science
  • Journal of Retailing

• Doctoral Policy Committee Member, Department of Marketing, Kelley School of Business, Indiana University, 2003-2006

Teaching Experience

• Kelley School of Business, Indiana University (2003 - 2007)

•  
  • M342: Management, Analysis and Display of Marketing Data
  • M343: Database Marketing
  • X680:  Doctoral Independent Study on Internet Marketing
  • M798: Doctoral Seminar on Marketing Research Using Secondary Data (guest instructor for session of Internet marketing)
  • M653: Doctoral Seminar on Managerial Marketing Research (guest instructor for session of marketing modeling)

• R. H. Smith School of Business, University of Maryland (1999 - 2003)

• BMGT452: Marketing Research Methods
• BMGT230: Business Statistics