The Anderson Graduate School of Management

Donna Hoffman

• Chair of the Department of Management & Marketing

• Professor of Management & Marketing
  

• Co-Director, Sloan Center for Internet Retailing

Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Chancellor's Chair, Professor of Marketing and the Co-Director of the Sloan Center for Internet Retailing, at the A. Gary Anderson Graduate School of Management at the University of California, Riverside. The UCR Sloan Center is the world's leading university research center dedicated to improving the effectiveness of Internet marketing efforts through the behavioral and quantitative study of online consumer behavior. Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort "one of the premiere research centers in the world for the study of electronic commerce" and the Wall Street Journal recognizes the effort as the "electronic commerce pioneer among business schools."

Professor Hoffman's award-winning research efforts focus mainly on consumer behavior in online environments and Internet marketing strategy. She has published widely in the top academic marketing and management journals and works with major corporations on the topic of digital strategy. Professor Hoffman has been awarded the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois and the William O'Dell/Journal of Marketing Research Award for long-term research impact.  She is a member of the National Science Foundation Global Environment for Network Innovations (GENI) End-User Opt-In Initiative.

Hoffman has an A.B. degree from the University of California at Davis, and an M.A. and Ph.D. from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill. She was named a Distinguished Graduate Alumnus of UNC in 2002. More information on Professor Hoffman may be obtained by visiting eLab and the Sloan Center at http://sloan.ucr.edu/.

Click here for the full Curriculum Vitae

Click here for Donna Hoffman @ Sloan Center