University of California, Riverside

Anderson Graduate School of Management

Faculty Bio

Charles Zhang

Assistant Professor of Marketing

Curriculum Vitae , updated 08/2017


Y. Charles Zhang is an Assistant Professor of Marketing at UC Riverside, School of Business Administration. His main research interest is judgment and decision making with an emphasis on numerical judgment and inference. Some of his published work is focused on how the granularity of communicated numbers conveys information that goes beyond the magnitude of the numbers. Professor Zhang also has some work on metaphor and embodiment.

Professor Zhang graduated from the University of Michigan with a PhD in Marketing. At UCR, he teaches Marketing Research to both MBAs and undergraduates, which he enjoys a lot owing to his earlier training in statistics and survey methodology as well as his industrial experience from Young & Rubicam and eBay. Prior to joining UCR in 2014, Professor Zhang taught at Boston College. In his leisure time, Professor Zhang enjoys classical music and board games.


(951) 827‑4994
Anderson Hall 0246

Course Schedule

Spring 2018:

OLMSTED HALL 421,  TR 3:40–5:00 PM

OLMSTED HALL 421,  TR 5:10–6:30 PM


Fall 2018:


Office Hours

Spring 2018:

TR 1:30-3:30 PM

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Contact Information

The A. Gary Anderson Graduate School of Management

Graduate Programs Office
102 Anderson Hall, South

Tel: (951) 827-6200
Fax: (951) 827-2055