University of California, Riverside

Anderson Graduate School of Management



AGSM Profile: Griselda Beck (AGSM MBA ’06)


Although my focus was in marketing, I also developed my analytical and finance skills. These are very highly valued by employers and have been directly linked to opportunities I’ve been given for advancement in my career.

Two years after graduating from UC Riverside with a BS in Business Administration, Griselda Beck (MBA, 2006, with a concentration in Marketing and Entrepreneurial Management) returned to the Anderson Graduate School of Management to pursue her MBA. Though the campus and community were familiar to her, the education she received was beyond her expectations.

“I cherished my experience during my two years at AGSM,” she said. “I gained an abundance of knowledge and real experience. I was actually surprised at how real and applicable our “practice” cases were. It was truly a different learning experience than undergrad.”

“I emerged a more confident and self aware person and business professional,” she added.

Beck also cites the cross-discipline business philosophy taught within UC Riverside’s School of Business Administration as key to her career success.

“Although my focus was in marketing, I also developed my analytical and finance skills. These are very highly valued by employers and have been directly linked to opportunities I’ve been given for advancement in my career,” she said.

Beck cited Judy Conn’s Management Communication (MGT 404) course as the class that had the most impact on her career. The course uses case discussions, presentations and theory to develop communication, presentation, and leadership skills. So critical were the lessons learned in the course that Beck said it might be the most essential program in the MBA curriculum for any student.

“It is the single course I have taken in all my life that impacted me the most in both my personal and professional life. I apply the concepts taught by Judy Conn everyday,” she said. “I truly believe that this course is essential to the MBA program and teaches skills that are critical to the workplace and, as many of us learned, in our personal lives as well.”

In addition to her courses at UC Riverside, Beck also had the opportunity to spend four weeks during the summer of 2005 studying at the Institut National des Télécommunications in Paris.

Since leaving UCR, Beck’s career has been on the fast track as she has expanded her roll at Natural Alternatives International, a leading contract manufacturer in the nutraceutical industry. As an account manager she manages the day-to-day business for new and existing clients and manages the new product development process from conception to shipment. In addition, she recently took over as brand manager for her company’s direct to consumer branded line, “The Pathway to Healing.”

“I am currently responsible for all aspects related to the brand, including financial reporting, budgeting, inventory and production management, advertising, media buying, and contract services,” she said.

Beck’s time at UC Riverside’s School of Business Administration helped prepare her for the challenges in the business world.  “With the current economic climate, companies are faced with very difficult and ethical ‘gray area’ decisions today more so than in recent years,” she said. “Taking a global view of a company, its industry and national/global climate, and being able to identify the true key areas and provide solid justifiable solutions is important and critical to career advancement.”

For someone considering the School of Business Administration, Beck cites the small classroom size, the international business focus and the community relations as just some of the reasons to come to Riverside.

“There are many opportunities to work on real case work for actual businesses in the community which provides much hands-on experience, builds confidence, and offers opportunity to apply theory to solve business problems,” she said. “You network and build relationships with people that might have a real impact on your career in the future.”

Beck is still working on building those relationships, giving back to the school that gave her so much by keeping in touch with her professors and becoming involved with current SOBA students. And the message that she wants to tell current and future SOBA students?

“Your MBA education will be what you make of it,” she said. “Your learning experience is dependent upon your commitment, curiosity to learn beyond the classroom and degree of participation in the curriculum. The resources are there to take you as far as you want to go. This is part of what makes AGSM so special.”

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Contact Information

The A. Gary Anderson Graduate School of Management

Graduate Programs Office
102 Anderson Hall, South

Tel: (951) 827-6200
Fax: (951) 827-2055
E-mail: ucr_agsm@ucr.edu

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